Critically analyse the luxury marketing environment and think creatively to generate strategic solutions to a range of real-world business and management problems; and apply logical rational and reflective processes in high level decision making that is evidence-informed
Apply a variety of methodologies to critically analyse, synthesise and reflect on complex information and recent marketing developments relevant to luxury brands and businesses in local and global contexts
Professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences in a spoken, visual and written form; and apply research methodologies to generate insight for luxury brands and businesses
Develop an in-depth knowledge of luxury communication strategies, from traditional media to digital, social media and special projects development and apply relevant advanced technologies to implement coherent strategic initiatives in luxury branding
Develop a lifelong attitude of continuing professional development and intellectual curiosity in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in dynamic contexts
Adapt marketing models and strategies for competitive advantage and success in the global luxury brand environment; Account for contemporary developments in world forums to implement socially responsible and sustainable marketing efforts
Demonstrate critical awareness towards the distinctive features of luxury goods and services while working with cultural differences in an appropriate manner; and develop relevant sensitivity to the cultural aspects behind the concept of luxury
Use information and technology adeptly in marketing contexts and employ effective independent or collaborative work skills to demonstrate expert professional judgement and ethical responsibility relating to the luxury brands and businesses.
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全日制学制：
6个月
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专业方向：
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非全日制：
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学位名称：
Graduate Certificate
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学位类型：
硕士预备
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学位等级：
硕预
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专业简称：
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开学时间：
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减免学分：
0
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开学时间：
预计2024年7月
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申请截止时间：
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offer发放时间：
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offer发放截止时间：
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申请费用：
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学费：
15375每年
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书本费：
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生活费：
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交通费：
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住宿费用：
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其他费用：
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总花费：
申请人必须满足以下标准才能获得我们研究生课程的资格：完成由认可的高等院校授予的学士学位。一些研究生课程可能需要完成相关领域的学士学位
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